Avenged Sevenfold became the first band to release an album in both digital and physical formats as they dropped their 2016 Album “The Stage” without warning on unsuspecting fans on October 28th. Why? Well, according to vocalist M. Shadows, “A lot of it has to do with boredom.”
When asked for an explanation, Shadows goes on to say, “Everyone else is dropping the breadcrumbs, having four or five singles before their record comes out. It completely takes away the mystique of the record; by the time it actually comes out, you’ve already done 50 interviews about what the record’s about and is going to sound like. It’s 2016; people’s attention spans are so short at this point, who has time for three months of lead-up?”
The band made the decision to make their lated album in secret and to eventually release it by ‘surprise’ which would undoubtedly have a huge impact on album sales which generally rely heavily on pre-orders from fans and the promotional hype to generate sales.
In one interview, Shadows claimed that, “The biggest difference is that when Beyoncé comes out with something, she puts one Instagram photo out and she has 85 million people looking at that—whereas Avenged Sevenfold has 1 million.”